MUSIC+SOUND AWARDS 2021
BEST RE-RECORD IN BROADCAST ADVERTISING
BEST RE-RECORD OR ADAPTATION IN BROADCAST ADVERTISING
Oakley 'One Love'
Entrant: Chut! on vous écoute
Track: ‘One Love' Bob Marley
Arrangers: Arnaud Astruc + Benjamin Fournier-Bidoz
Singer: Celeste
Choir: Malik Young
Music Supervisor / Producer: Nicolas Duperron
Agency: AKQA
Chut! on vous écoute tell us about the project…
“Love. A story told a thousand times, but never through the lens of sport. And yet sport has never needed love more.
The pressure can feel insurmountable with up to 35% of elite athletes suffering with a mental health disorder at some point in their career.
To remind the world why they do what they do, we turned to the universal language of love : music.
Inspired by a classic, we have reimagined Bob Marley’s iconic anthem: One Love. The reworked verses were co-written by the athletes themselves including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira.
Inspiring hope and positivity during a time of uncertainty.
We teamed up with American-born, British-Jamaican singer-songwriter, Celeste, who brings her singular soulful voice to the track.
The song was released across all major streaming services with the endorsement of the Marley family.”