MUSIC+SOUND AWARDS 2024 WINNER SPOTLIGHT

BEST SOUND DESIGN IN BROADCAST ADVERTISING

Best SOUND DESIGN IN BROADCAST advertising

Formula E ‘It’s on’

Entrant / Production Company: 750 MPH, London

Sound Designers: Jake Ashwell + Sam Ashwell

Sound Producer: Olivia Ray

Agency: Uncommon Creative Studio

Agency Executive Creative Director: Caleb Al-Jorani

Agency TV Producer: Tania Kane

Production Company: Somesuch

Director: Max Sherman

750mph tell us about the intricate process of creating the immersive sound design that won them this year’s Best Sound Design in Broadcast Advertising with Jake Ashwell and Sam Ashwell’s audio on the Formula E ‘It’s on’ spot.

Read on to hear of the job’s challenges and triumphs. You can see and hear from watching it how the unique sonic experience they created complements the thrilling visuals of the sport perfectly👌

“The goal of the spot was to create a bespoke sound design mix to complement the picture and enhance the narrative of the spot, and  to build excitement for the 2024 Formula E World Championship.  Our challenge was to not only create from scratch the sound of the shop shaking and rattling, but also balance that with the bespoke commentary, the unique sound of the electric race cars, and the music track which we edited to work with the picture. We needed to create a soundtrack to drive the pace of the film. Every sound was built for each specific moment, creating the environment for the space or vignette.

 Most of the sound you hear was created specifically for the film through either sound design, foley or manipulation of SFX. The only sounds that were not were the sounds of the car itself. We were supplied with car sounds but the brief from the client and the agency were to push the sounds on as the actual sound of the car wasn't hugely pleasant. They wanted it to sound more techy and si-fi so we augmented the original sound and layered them with other sounds also adding sound effects.”

Congratulations once again!

Visit 750mph’s site HERE